Webinars of the Month

1webinar

July

Winning email list strategies with CASL Anti- Spam Legislation Wednesday, Jul 9 7:00 am – 9:00 am Pacific

Early risers, come and kickstart your day once a month with insightful discussions on current business challenges.

MEETING SCHEDULE

Reception, Coffee/Breakfast Networking: 6:50 – 7:20 am

Elevator Pitch, who are you and what is your unique business niche: 7:20 – 7:40 am

Topic Leader presentation: 7:40 – 8:30

Share & learn networking: 8:30 – 9:00 am

DOOR PRIZE donors will get extensive promotions plus their business logo prominently featured in the Sponsor column for an entire month.Contact Judy/Christian if you have a product/service to promote.

For more info click on the link below:

http://goo.gl/57q4rE


Grow your Email List after CASL (Canadian Anti-Spam Legislation)

Wednesday, Jul 9 10:00 am – 11:00 am Pacific

There is a lot of wrong information about CASL out there.

This session will give you hands on information how to grow your email list the right way.

For more info click on the link below:

http://goo.gl/yskaFK


Event Marketing & Registration: Get the Word Out and Boost Attendance

Wednesday, Jul 9 11:00 am – 12:00 pm

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Attendees of this presentation will learn:

  • The different types of event you might run
  • Setting a goal for your event
  • Promotion of your event (including a sample promotional timeline and activities)
  • Set up an effective online registration process • Post-event activities you can’t forget

For more info click on the link below:

http://goo.gl/11Lccr


Getting Started on Google + 10 Things you Need to Do Today!
Wednesday, Jul 9 1:30 pm – 2:30 pm Central

There’s been a lot of discussion about Google Plus lately, and for good reason. Google Plus is growing. The network has reached 300 million active users, and has the highest number of monthly visits of any social platform – at 1,203 million per month. Learn how to get the most out of Google + for your business.

This webinar will cover the following:

  •  Setting up your Google Plus Business Page
  •  Setting up your Local Goodle Plus Business Page
  •  How to connect to people and businesses
  •  How to post on Google Plus
  •  What Google Plus Communities are best for your business

Who Should Attend: Suitable for all experience levels.

For more info click on the link below:

http://goo.gl/D2t7df


You’re Social, Now What? Wednesday, Jul 9 2:00 pm – 3:00 pm

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This webinar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.

We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

For more info click on the link below:

http://goo.gl/OWRzG9


Find Your Invisible Customers
Wednesday, Jul 9 2:00 pm

Digitally empowered customers self-educate and make purchase decisions before businesses even know they’re looking. How can you market to them? Learn how to nurture your “invisible” customers with “The Invisible Sale” author Tom Martin.

  • Find prospects’ pain points via social media.
  • Create more targeted content without increasing workload.
  • Build relationships with your prospects via content published where customers research.
  • Spend less time cold calling and more time attracting qualified leads.

For more info click on the link below:

http://goo.gl/a4T1vW


Fill Your Content Gap: Activate Advocates to Create Authentic Content 

Tuesday, Jul 9 12:00 pm

An exclusive, live webinar from Social Media Today

Sponsored by Social Chorus

Not only is it hard for brands to create enough content to fuel digital and social channels, but brand-created content no longer performs as well as it once did. So how can you create content that actually resonates with your customers? Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why leading brands like Fossil are powering their customers and employees to create authentic brand content, including unique photos and videos, and share brand content on social channels.

For more info click on the link below:

http://goo.gl/8tLZV3


CASL Laws Explained so you can Email Market with Permission! Thursday, Jul 10 10:00 am – 11:00 am Pacific

Have you ever wondered why it’s so important to think about building your list of contacts?  Do you have questions about how to go about building your email lists — collecting names from new contacts, customers or other audiences?  Are you unsure how the answers to those questions fit with the new Canadian anti-spam legislation (CASL), which is coming into effect July 1, 2014?

We will figure out how to make the practical requirements of marketing your business or organization work with the new legislative requirements in Canada:

  • Defining permission: both express and implied;
  • What you can do today to build a thriving email list of interested recipients;
  • Ideas for getting all of your implied consent recipients to expressed consent before they expire;
  •  And more.

In 60 minutes Webinar, you’ll get the tips and tactics to help you be CASL-compliant and build your business. Bring all your questions. Free CASL checklist designed to help you prepare for the legislation – for all attendees. CASL is coming. Get the fact facts and stay ahead of the game.

For more info click on the link below:

http://goo.gl/yXF8a7


Making the Case for Mobile Thursday, Jul 10 2:00 pm – 3:00 pm

Mobile devices are everywhere – phones (and tablets) have become almost inseparable from their owners. Your customers, members, supporters or clients are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases or donations. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. Let us help you understand this mobile transition and how to use that understanding in your marketing efforts so you don’t get left behind.

In this webinar we’ll be covering:

  • Why you can’t ignore mobile even if you think your customers aren’t using it
  • How mobile is the new reality for small businesses and nonprofit organizations
  • What you can do today to become more mobile-friendly

Join us and start to build a foundation of understanding about how to become more “mobile-friendly.”

For more info click on the link below:

http://goo.gl/ny5lhc


How to Gather Valuable Insights from your Customers Thursday, Jul 10 3:00 pm – 5:30 pm

We are going to reveal simple, but often overlooked tools to help you get the pulse on your buying audience with Feedback and Surveys. How to build a survey that will help move your organization or business forward.

3 important considerations:  when, who and how often How to develop good questions (and How many to ask)

For more info click on the link below:

http://goo.gl/mHyPSC


Introduction to Social Media Strategy

Thursday, Jul 10 11:00 pm – 12:00 pm PST

youtube https://www.youtube.com/watch?v=NZDWRp7go4k

This webinar is a partnership between HootSuite Pro and HootSuite University, and is intended to share with you material available in HootSuite University’s course “Creating a Social Media Strategy” and how HootSuite Pro comes in to play. During the webinar we’ll explore the fundamentals of how to create a social media strategy – what it is, how to create one, and why it’s important for your organization. You’ll also take a look at how to apply your strategy within the HootSuite Pro dashboard. This webinar will not be recorded however, stick around till the end of the webinar because you’ll be shown where you can access recorded videos on how to create a social media strategy that goes in more depth and in detail than the webinar, via HootSuite University.

For more info click on the link below:

http://goo.gl/E8s0Fa


Social Media Tips and Tricks for Hootsuite

Monday, Jul 14 2:00 pm – 3:00 pm

Social media can be overwhelming at times and those ‘aha’ moments of clarity are often sought after. That is why the Social Media Coaches have put together the ultimate Hootsuite webinar, full of great Hootsuite tips and tricks that will help you make the most of your Hootsuite experience.

The webinar is 45 minutes long with time at the end for live Q&A.

For more information click on the link below:

http://goo.gl/9N3BNG


Let your Marketing Freedom Ring

Tuesday, Jul 15 9:00 am – 10:15 am

you tired of depending on others for getting your marketing message out the door for your organization or business? Or, perhaps is your marketing simply not happening because you are not getting “around to it” and you don’t know what is really working these days. Let’s face it, so very much has changed in just the last five years when it comes to effectively marketing online. In this webinar we will talk about Marketing as a system. Systems can actually give you freedom from the unknown elements that creep into your workload every day. This webinar is designed to give you steps you can take immediately. Get your information on social media efficiently; get out that regular email that is rich with content your target audience actually wants to read.

For more info click on the link below:

http://goo.gl/nLivbN


Basics of Social Media

Tuesday, Jul 15 2:00 pm – 3:00 pm

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks –Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

For more info click on the link below:

http://goo.gl/Bqy6DQ


How to Grow your Social Media Presence

Tuesday, Jul 15 11:00 am – 12:00 pm

Communication builds community. In our How to Grow your Social Media Presence webinar the Social Media Coach will explore how to tune in to and connect with your audience using your HootSuite Pro dashboard – plus some tips and tricks for connecting with your online audience.

For more info click on the link below:

http://goo.gl/JqBQcC


Marketing with Permission – Canada’s New Anti-Spam Legislation

Tuesday, Jul 15 9:00 am – 11:00 am

OPT-IN Canada! Are You Marketing with Permission Under the new Canada Anti-Spam Legislation? It goes into effect July 1st, 2014! Attend this session to learn what you need to do in order to comply with the requirements of this legislation while ensuring your marketing activities work effectively and generate results. This interactive session covers.

  • What CASL is and the permission guidelines it requires
  • What you need to do to comply with the new legislation
  • The advantages of permission marketing
  • How to grow your business within the guidelines of CASL

For more info click on the link below:

http://goo.gl/JGnyU0


A Beginner’s Guide to Creating a High Impact Brand

Wednesday, Jul 16 9:00 am – 10:30 am

One of the key reasons new customers choose and stay with your company is because of its Brand Identity! But, what is a brand? How can you deliberately create and strengthen it? How can you ensure that it leaves a lasting impression on your clients? Here is some of what we will cover:

  • What a brand really is
  • What customers really want from your brand
  • The core attributes every brand must have
  • The beginnings of creating a high impact brand for your business

For more info click on the link below:

http://goo.gl/wB2WSZ


Build your Marketing Toolkit: A Framework for Small Businesses and Organizations

Wednesday, Jul 16, 11:00 am – 12:00 pm

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn:

  • What marketing really is (and isn’t).
  • How marketing has changed in ways that benefit small businesses.
  • The importance of setting goals and objectives for their marketing efforts.
  • The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
  • It’s ok to start small, to start where you already are.

For more info click on the link below: http://goo.gl/VwfYS6


Using Offers and Promotions to Drive Action

Wednesday, Jul 16 2:00 pm – 3:00 pm

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization achieve goals and objectives. I’ve talked to many small business owners who are curious about how to use offers and promotions more effectively. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them to enhance your marketing efforts. Attendees of this presentation will learn:

  • What three things you really want to get with your deal
  • The different types of deal you might run
  • 5 steps to a great offer
  • Start building your own offer and understand the 5 Dont’s of Deals

Join us and learn some great new strategies to help develop your next offer or promotion. For more info click on the link below: http://goo.gl/MmMQJO


Essential Social Media Analytics

Wednesday, Jul 16 11:00 pm – 12:00 pm EST

Hootsuite Analytics make it easy to see and understand how your social media is working for you. In our Analytics webinar the Social Media Coach will demonstrate how you can monitor and measure your followers, Likes, and page activities with custom Analytics reports.

For more information click on the link below:

http://goo.gl/10YbkK


Social Media 102: You’re Social, Now What? Making Social Media Work for you

Thursday, Jul 17 11:00 am – 12:00 pm

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the  next step. Where do you go from there? This webinar will give you a closer look at the popular social media  networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.

For more info click on the link below:

http://goo.gl/MHA0og


Offers & Promotions: Plan and Manage your Own Local Deal

Thursday, Jul 17 2:00 pm – 3:00 pm

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.

Attendees of this presentation will learn:

  • What the three things you really want to get with your deal
  • The different types of deal you might run
  • 5 steps to a great offer
  • Start building your own offer and understand the 5 Don’ts of Deals

For more info click on the link below: http://goo.gl/rppfte


How to Drive Engagement in a World of Content Overload

Thursday, Jul 17 2:00 pm

Content Marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers? Join Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You’ll hear how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy. This webinar will cover:

  • Content overload and what that means for you and your customers
  • How to break through the noise with meaningful content that engages and converts customers
  • Tons of real world examples for every industry on what content is working for them and why
  • How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12%

Our Guests:

  • Joe Pulizzi, Founder, Content Marketing Institute (@JoePulizzi)
  • Steve Rotter, VP of Marketing, Brightcove (@sjrotter)

For more info click on the link below: http://goo.gl/PMCeBd


It’s a SALE! Creating Compelling Online Offers and Promotions

Tuesday, Jul 22 12:30 pm – 1:30 pm

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.

Attendees of this presentation will learn:

• What the three things you really want to get with your deal
• The different types of deal you might run
• 5 steps to a great offer
• Start building your own offer and understand the 5 Don’ts of Deals

Join us and learn some great new strategies to help develop your next offer or promotion. Increase & reward loyalty while driving new customers to your door!

For more info click on the link below:

http://goo.gl/0KRpWV


Content Marketing: Is 2014 Really Shaping Up to Be The Year of Video?

Tuesday, Jul 22 12:00 pm

An exclusive, live webinar from Social Media Today

Sponsored by @ActOnSoftware

A myriad of reports and reasons published over the past few years have supported predictions that 2014 is going to be the year of video for fueling content marketing strategies. Now that we’re more than halfway through 2014, are the video forecasts holding up? So far, many of the latest statistics show continuing growth of online video creation and consumption. The year started with solid support, as 190 million Americans (61 percent of the total population) watched an average of 397 online videos in January, and 36 percent of those videos (or about 143 per person) were advertisements, according to a collaborated study between Shutterstock and comScore. YouTube continues to see more than 1 billion unique users on the site each month. And by next year, eMarketer reports that more than 40 percent of U.S. companies will use YouTube for marketing purposes. The supporting facts go on, and we’d like to add to the proof with the help of our panel of experts.

Join us to discuss:

  • Why video marketing is a growing trend
  • Ways to add video to your marketing strategy
  • Best practices for using video content marketing
  • Measuring the value of video content marketing strategies

For more info click on the link below:

http://goo.gl/w4kVgE


Social Tools for the Power User

Tuesday, Jul 22 11:00 am – 12:00 pm PST

The HootSuite App directory is a great way to add even greater functionality to your dashboard. In this webinar we’ll demonstrate how to use a selection of the different apps available, like Instagram and YouTube. Plus, our Social Media Coaches will explore how engaging across a variety of social networks can help you access new social audiences.

For more info click on the link below:

http://goo.gl/cOUgMP


State of Social Media in PR: Everything you Always Wanted to Know but Were Afraid to Ask

Tuesday, Jul 22 2:00 pm–2:45 pm

Social media is a vital channel in integrated PR and marketing strategy, yet only 45 percent of PR professionals have ever successfully pitched a story via social media. Social ranks toward the bottom of most trusted media sources—yet social media use among PR and media continues to grow year after year. What’s the dirt on this elusive medium? Cision and PR News dove deep into the State of Social Media in PR and some of the results are quite shocking. Join Matthew Schwartz (Group Editor of PR News) and Brandon Andersen (Director of Marketing at Cision) for an in-depth look at how PR views and utilizes social media, based on data from PR professionals themselves.

This 45-minute live session will cover:

  • What metrics PR pros are using to demonstrate social media success
  • Tips on pitching your story via social media
  • What PR professionals view as the most trusted media sources
  • Which social media channels are being utilized the most for paid promotion

Speakers: Matthew Schwartz, PR News and Brandon Andersen, Cision

For more info click on the link below:

http://goo.gl/3QzRwq


Campaigns that Drive Action: Newsletters & Announcements (Featuring Email and Social Engagement)

Wednesday, Jul 23 11:30 am – 12:30 pm Central

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.  Newsletters and Announcements have become a core component of those campaign choices.  Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

  • The different types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together.
  • What types of additional tools might be useful

For more info click on the link below: http://goo.gl/ybjwmG


Email Marketing for Success: Newsletters & Announcements

Thursday, Jul 24 11:00 am – 12:00 pm

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.  Newsletters and Announcements have become a core component of those campaign choices.  Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

For more info click on the link below:

http://goo.gl/wibYfY


You’re Social, Now What?

Thursday, Jul 24 2:00 pm – 3:00 pm

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This webinar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

For more info click on the link below:

http://goo.gl/1yCzgB


Introduction to Social Networks

Thursday, Jul 24 11:00 am – 12:00 pm

This webinar is a partnership between HootSuite Pro and HootSuite University, and is intended to share with you material available in HootSuite University’s course “Introduction to Social Networks” and how to use HootSuite Pro to engage with the various social networks. Social media has drastically changed the way organizations communicate, function and conduct business. This webinar will introduce you to the most popular social networks used by businesses and the basic facts about each of them. This webinar will not be recorded however, stick around till the end of the webinar because you’ll be shown where you can access recorded videos on the various social networks that go into more detail than the webinar, via HootSuite University.

For more info click on the link below:

http://goo.gl/cmuPHP


Get in the KNOW! Using Surveys and Feedback to Drive your Marketing Success Tuesday, Jul 29 9:00 am – 10:00 pm Central Marketing is all about creating campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward.

Attendees of this presentation will learn:

• The importance of listening and how to set your survey’s objective.
• Develop good questions and understand how long is long enough.
• Three different considerations for when to survey and how to think about which parts of your audience to survey.
• What to do with the results once you have them.

For more info click on the link below:

http://goo.gl/9CD8M1


Customer Service is the New Marketing: Turning Satisfaction Into Sales

Tuesday, Jul 29 12:00 pm

An exclusive, live webinar from Social Media Today

Sponsored by @SAPSocialOD

With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience. They have shown that due to bad service, they are willing to change and will let their friends, family, and fans know about it. According to an Edison study, 42 percent of consumers expect a response on social media within an hour. An America Express study shows 83 percent of customers left the purchase due to bad service. Another report shows more than 1 million people view tweets about customer service every week, and about 80 percent of those tweets are negative. This should be all the proof needed for organizations to move customer service from an afterthought to a key initiative. Only when customer service is put at the heart of marketing will you reach your marketing and revenue objectives. Join our panel of experts on this webinar to discuss:

  • How to build and follow a consistent customer service process
  • Empowering your customer service representatives
  • Listening for social customer engagement
  • Knowing whether to intervene or not
  • Measuring customer care success

For more info click on the link below:

http://goo.gl/jM83of


How to Grow your Social Media Presence

Tuesday, Jul 29 11:00 am – 12:00 pm

Communication builds community. In our How to Grow your Social Media Presence webinar the Social Media Coach will explore how to tune in to and connect with your audience using your HootSuite Pro dashboard – plus some tips and tricks for connecting with your online audience.

For more info click on the link below:

http://goo.gl/JqBQcC


Introduction to Social Media Strategy

Thursday, Jul 31 11:00 pm – 12:00 pm PST

This webinar is a partnership between HootSuite Pro and HootSuite University, and is intended to share with you material available in HootSuite University’s course “Creating a Social Media Strategy” and how HootSuite Pro comes in to play. During the webinar we’ll explore the fundamentals of how to create a social media strategy – what it is, how to create one, and why it’s important for your organization. You’ll also take a look at how to apply your strategy within the HootSuite Pro dashboard. This webinar will not be recorded however, stick around till the end of the webinar because you’ll be shown where you can access recorded videos on how to create a social media strategy that goes in more depth and in detail than the webinar, via HootSuite University.

For more info click on the link below:

http://goo.gl/E8s0Fa


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August

Transform Everyday Events into Meaningful Experiences: Lessons in Real-Time Marketing

Tuesday, Aug 5 12:00 pm

An exclusive, live webinar from Social Media Today

Sponsored by @Spredfast

The FIFA World Cup was the winning topic for many marketers this summer. Big brands, B2B and B2C alike, jumped on the real-time marketing bandwagon. Who could resist the opportunity to engage with the 3.6 billion people watching the games? Before that, this year’s Super Bowl was a big inspiration for marketing in the moment. While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting events don’t happen every day. Neither do national holidays. Building awareness, preference, and brand-consumer relationships takes an everyday focus on real-time relevancy. Brands that listen to consumers in their day-to-day lives, tap into their mindset, and engage with response-driven conversations, strengthen customer relationships, and build brand loyalty and purchasing power. You don’t want to fall behind in the engagement competition.

Join us for this webinar to hear from our panel of experts and take part in the conversation about:

  • Planning ahead for real-time marketing opportunities
  • Meeting consumer’s expectations for timely engagement
  • Identifying conversations to add brand value for consumers
  • Best practices for discovering more moments to engage
  • Setting employees up for real-time marketing success

For more info click on the link below:

http://goo.gl/wSd2EO


Allocating Resources Across the Marketing Mix: Where to Spend Socially

Tuesday, Aug 12 12:00 pm

An exclusive, live webinar from Social Media Today

Sponsored by @ActOnSoftware

Allocating resources across the marketing mix is a lot like gathering the ingredients for a cookie recipe. You’ve got to determine the right ingredients and proportions for a delicious result. You want the finished goodie to delight cookie lovers—from positive comments and advocacy to second helpings and a commitment to your cookies. Although there are many good cookies out there, there are a multitude of options for consumers to research, engage, and build a relationship with your particular cookie, or brand. That’s why it’s essential that your company’s marketing mix has the right allocation of resources across the four Ps of marketing: placement, price, product, and promotion.

You’ll want to join our panel of expert social bakers to discuss the importance of:

  • Analyzing your social media channels, content, and subscribers
  • Connecting your communications with channels
  • Listening to community needs to fill gaps
  • Combining channels where necessary
  • Building your marketing strategy

For more info click on the link below:

http://goo.gl/iZYhvA


The Mobile Enterprise: Engaging Where Your Customers Are

Tuesday, Aug 26 12:00 pm An exclusive, live webinar from Social Media Today

Sponsored by @ActOnSoftware

We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want. Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust. This is the time to seize the mobile opportunity.

Join our panel of experts and us to discuss:

  • Overcoming mobile challenges
  • Getting to know your mobile customers’
  • Deciding whether apps or website optimization is the way
  • Managing your mobile clients, information, services, processes, and team

For more info click on the link below:

http://goo.gl/4UcRIW


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