9 Tips on How to Effectively use Twitter

Twitter-Rescue

1. Increased user engagement

The key to twitter is to increase online engagement with industry professionals and potential consumers. You can do this be replying back to twitter followers and members, retweeting follower’s tweets or responses and by favoring tweets.

It’s all about:

  • @replies
  • RT
  • Favorites

2. Create a list of keywords and include them in your tweets

By creating a list of keywords you can not only just use them in your tweets but they are also handy for blog posts as well! Rather than trying to generate keywords on the top of your head you can use a cheat sheet as a guide to optimizing your tweets and attracting new followers.

3. Share links to valuable content

According to Bufferapp, link click through accounts for 92% of all user interaction. That being said it is very important that your links lead to content that give your followers value. Value is what’s going to keep them longer on your site and bring them back next time.

4. Watch for conversations online

Through hashtags you can check out your target market and discover a group of consumers expressing their problems. This is an opportunity for you to suggest ideas on how to solve their issue. You can also refer your product but only AFTER you help them out and if it will actually help them. However, Twitter is more used as a landscape where marketers remain social. It is through a marketer’s click through link in their tweet is how they really pull in the customer. Remaining authentic, genuine and helpful is how you gain real followers and potential customers.

Example of Hashtags:

  • #carissues
  • #carproblems
  • #firstcar
  • #diycarrepair

5. Make your account a resource for followers

You will increase your audience if your twitter page is a hub of quality information. Keep up to date on the latest trends going on within your industry and share it. A great idea is to create lists on popular subjects or top people to follow within the industry.

6. Share relevant info from other trusted sources

Not only does this attract more followers but it also gives your profile credibility and makes it a reliable source to follow.

7. Share links back to your site for list building

This is a great way to build your email list. As said in Tip #3 – 92% of user activity accounts for clicking on links. It’s great to link information to valuable content of others but it’s also great to build a list of email or blog subscribers from people who read your original content. Odds are the more valuable the content the more likely consumers will opt-in with their email and buy your product!!

8. Encourage people to visit your blog or website

When tweeting marketers usually provide a link to an article, ebook, whitepaper, etc. It should be something of value that encourages your follower to click on the link. If you are offering an ebook or whitepaper it is again the perfect opportunity to build your email list. Before downloading the material the potential customer is asked to submit their email in order to download or access it.

Helpful Tip: Marketers use the 80/20 rule. 80% value and 20% product or service promotion.

9. Check out relevant hashtags

By exploring hashtags associated with your industry and target market you give yourself the opportunity to expand and reach out to a broader audience. It is also an opportunity to engage with users and start a conversation. This allows you to showcase yourself or the company’s expertise.

Examples of Hashtags:

  • #socialmediaplanning
  • #socialmediamarketing
  • #socialmediastrategy
  • #socialmediaproblems
  • #integratingsocialmedia

With these 9 tips you can take your current social media standing to a whole different level! Do you know other useful tips others can use to successfully utilize their twitter account? If so please comment below!

Advertisements

Social Media Trends to pay attention to in 2014

Image

Whether you’re a Techie, Social Media Professional or Entrepreneur you’ll want to know 2014 trends for social media. The list below is something to seriously consider and help you gain further insight of where you should be taking your social media and what to put more focus on for the rest of 2014 and beyond. 

After doing some extensive research we have concluded that these are the top trends to watch out for. If one or more of these trends are applied to your current social media efforts you can expect to see some improvements! Let’s dive right into it!

Social Listening

Image

What is Social Media Listening?

Social Media listening is noticeably becoming a vital part of social media initiatives. How it works is that companies monitor comments and conversations online through social media networks. These comments and conversations taking place online are in regards to the company’s service or product. This leaves the company an opportunity to not only get feedback but also allow the company to participate in the conversation and engage with customers or prospects online.

The Stats

60% of marketers use social media listening strategies in 2013 and 24% plan to do so in 2014.

Tips

  1. Don’t just listen; try to really understand the customer or prospect.
  2. Engage users with the intention of giving them value.

 

Social Media and Email Integration

Image

Social Media is awesome for so many things marketing wise but it is even stronger when mixed with email marketing! Think about it. Running campaigns online through social networks is hugely beneficial to a business. They get exposure, they get people involved in the conversation, they give something of value to the customer whether it be a discount on a product, contest of some sort or maybe an ebook!

However, integrating opt-in email into your campaign is gold! Not only are you building up an email list now but you are able to have direct contact to the customer or prospect. For instance, you won’t have Facebook’s algorithm getting in your way. You’ll have a better chance of turning a customer into a returning one and gain more chances to promote your amazing service or product to a prospect that otherwise might have just been exposed to it once online.

The Stats

  1. 68% of marketers say that email is core to their business. If anything social media has strengthened it.
  2. Email marketing helps bring the customer back to the door and social media helps by showcasing your brand to your customer’s friends on their news feed.

 

Tracking Social Media ROI

Image

If you are not doing this yet then it is something that you should start doing!! Out of all the trends listed this is a MUST. Regardless of what stage you are in implementing your social media efforts it’s always important to track your progress. Without doing this you won’t know if your efforts are working and you won’t know how social media has affected your business and profits. You’ll especially want to be able to measure how well an online campaign does.

Tips

  1. Define measurable social media goals. i.e. Facebook likes, lead generation, email opt-ins, etc.
  2. Keep track of the size and growth of your audience.

 

Incorporate High quality Images and Videos in your Posts

Image

Individuals are drawn to pictures and are very attracted to the visual aspects of a post. It’s no coincidence that posts with images or videos do a lot better than what I call a naked post – a post with just content. I don’t know about you but that sounds like a boring post to me. No wonder they don’t do well!

When it comes to videos, seeing how Youtube is owned by Google you can utilize your Youtube videos and boost your site’s ranking.

Tips

You create Youtube videos in which you provide interviews, Q&A’s, product demos, etc.

 

Utilizing Google +

Image

Google + is actually more used by online marketers for SEO. Google + is obviously associated with Google search engines so creating a profile and optimizing it would be your best bet!

You can optimize your profile by using a great high quality and eye catching image. Even if you happen to rank third or fourth in Google’s search engine your link will stand out because of your image. Your image is what’s going to get people’s attention.

Tips

When posting on Google + it’s a good idea to choose popular keywords or phrases commonly used within your industry in the first sentence.

 

Overcoming Facebook’s Annoying Algorithm

Image

Facebook’s algorithm has yet again changed. Facebook is now more centered more on text updates because people on Facebook interact more with other users not fan pages. Grr, it makes sense but it makes our job just a tiny bit harder. Have no fear though, there are things you can do to overcome this.

First off, banish the naked posts! If your posts are now reaching a smaller audience then it did before you are not helping yourself by creating dull posts. A simple way to solve this is by dressing them up and making them more interesting.

Tips

The recipe to a winning Facebook post is a high quality image(s), engaging videos, supplying links, asking your audience questions, promoting offers and giving value!!

If you found our 2014 Social Media trends informative and helpful drop us a comment! Also, if you have any other trends that you think we should be looking out for please let us know we’d love to hear what you have to say 🙂

Started from the Bottom Now We’re Here Part 2: Enhance and Develop your Social Media Plan

In the first part of this series I wrote a detailed blueprint on how to go about creating a social media strategy. If you haven’t read it yet I suggest you read Social Media Strategy Part 1! If you have already created a strategy based on Part 1 that’s awesome! You have got yourself a rough template to work with and have put yourself at an advantage. The likely hood of your social media plan being successful just shot up. In this part of the series I will cover how to further develop and customize your social plan to ensure success. To make it easy I am going to use the same template I used in Part 1.

Image

A.    Targeting your Target Market

If you know who your target market is already and have done research you are a step ahead of the game. Like I said in the previous article, this is going to make your life a heck of a lot easier and save a lot of time and energy on your end. You’re now in a position where you can focus your efforts on a specific group of people who want and need your product/service.

Now that you’ve written out your strategy it should look similar to something to the template below. I created a shorter version here for you to better understand what type of info you will need to enhance your strategy. The template’s info listed below should only be used as a guide. Some of the info listed below may not be suitable for your social media strategy due to the fact that brands, B2C and B2B have different target audiences and posting times. This is why I strongly encourage sufficient research be done to specify your target audiences and posting times.

Who are you targeting?

  • Entrepreneurs
  • Small businesses
  • Social Media Professionals

Where does the client or consumer look for similar info or products?

  • Popular publications for social media professionals, small businesses (both local and non-local) and entrepreneurs
  • Blogs
  • Social media channels: Facebook, Twitter, LinkedIn, Youtube

What are they’re goals?

To integrate social media into their business by:

  • Introducing social media marketing into their current marketing model
  • Brand awareness
  • Providing quality content
  • Strong online customer or client engagement

Which social networking sites do they use and are most popular among your audience?

  • Facebook
  • Twitter
  • LinkedIn
  • Youtube

What are the peak times and peak hours your audience is interacting on their preferred social media network?

Facebook

For Facebook, traffic hits a peak between 1 p.m. and 4 p.m.The best time on the social network is Wednesday at 3 p.m.

Twitter

The best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on Friday.

LinkedIn

The best time to post on LinkedIn is Tuesday through Thursday, when professionals are either beginning or finishing their workday.

What are the preferred industry publications or sites associated with the product or business?

  • Entrepreneur Magazine
  • Social Media Examiner
  • Social Media Today
  • Forbes
  • Mashable

What are the issues that consumers or clients are faced with?

  • Digitally unsavvy team
  • Don’t have the time
  • Can’t afford it
  • Lack of content 

What are the physical locations where you can find your target market?

  • Conferences
  • Workshops
  • Networking events

Image

B.  Setting your Goals

I assume that you have already written down your social media goals or at least have a better idea of what they are. If you haven’t already, prioritize them. I do this usually by thinking what I need done first to launch my social platform and what I will need to do after starting it.

  1. Decide which media platforms to use and focus on platforms that showcase the majority of your market.
  2. Develop valuable & compelling content.
  • Facebook
  • Twitter
  • LinkedIn
  • Youtube

If you are a small business just starting out I highly suggest that you start with Facebook first seeing how about 67% of internet users use Facebook. Secondly, if you are looking to start up another social media channel use one where you can really reach your audience. For example, you may want to use Twitter but if you’re a clothing brand Instagram and/or Pinterest is a better choice for you.

Now, I’ve got some good news, because you made a list of all the publications, sites and networks where you can find most of your consumers. It will be a lot easier for you to generate content and think of ideas for posts. If you follow these publications (just a few if you have a big list) you will be up to date on the latest news and trends within your target market’s industry. This puts you in a great position because you’ll find that consumers will start coming to you.

  1. Develop social media presence: Facebook fans, Twitter, LinkedIn connections and Youtube viewers

Engage with users, participate in discussions and provide valuable content to followers.

  1. Follow social media analytics.

It is very important to follow your progress from when you first start and on. Why? Because this gives you a way to measure what works and what doesn’t. Also this gives you the opportunity to really get to know your customers and provide a better service to them.

  1. Brand awareness & Sharing key messaging.

It is important that your company develops a ‘voice’ and ‘tone’ that your audience can identify with.

  1. Network and connect with other professionals and entrepreneurs.

When connecting and networking online it’s important to also network in person. Although technology is connecting us more and more it still doesn’t beat meeting someone in person.

7. Track ROI (Return on Investment)

Image

C. Producing Attractive & Shareable Content

How exciting were half way to the execution stage! Now let’s figure out exactly how you’re going to deliver your content and attract consumers to your product or service. Note: Keep in mind that while writing your content you should always give something of value to the client or consumer.

  • Create Facebook content, compile images/videos for posts to increase following
  • Create Twitter content, clickable links and photos in order to drive traffic to website
  • Create engaging & valuable videos for Youtube i.e. Video describing product or service, How – to tutorial, Q&A etc.
  • Harness LinkedIn to establish brand and promote product within professional community

While creating content it would be a good idea to check out what your consumers are reading for the list of publications & sites that they go to for info. In regards to Youtube it’s also a good idea to check out your competitors and see what they are doing. However remember it’s important that you create original content and videos that represent your company and product NOT your competitors.

D. Use other Social Media Strategies to Help Increase Your Reach

There are tons of different ways to increase your reach but you should definitely focus first on the list of goals you’ve made and prioritized. Focus on the ones that will give you the greatest ROI and social media presence online. When you have completed these goals we can look at what other businesses do to boost their social media reach even more.

Amplifying Your Social Media Reach

If you’d like to increase your social media reach you can include these ideas within your strategy:

  1. Media buying and social advertising for Facebook, Twitter and Youtube.
  2. Implementing a promotion or contest on Facebook or Twitter which requires registration with email address.

This is an awesome way to kick start building your email list. Social media is a great tool that enables you to connect with a consumer but when you have a consumer’s email you are able to directly connect to them and not have to depend on posting times or Facebook’s algorithm.

  1. Create and develop company blog

If your interested in starting your own blog, check out this article on “How to Create an Awesome Blog”

  1. Drive traffic to website, blog and social channels.

To really leverage social media you know to post valuable info but it is important that at least 20% of your posts are referring back to either an article on your blog or website. This is how you will get people to follow your blog, bring traffic to both your blog and website and of course sell your product or service to the consumer.

Image

E. Social Media ROIBasic things that you should track

  • Keep track of user engagement!
  • The size of your social media audience on all social media platforms
  • Keep track of Facebook shares
  • Keep track retweets
  • Keep track of website and blog traffic
  • Keep track of your sales before, during and after a social media campaign i.e – contest or discount sale on your product or service

Listed above are the basic KPI’s that you should track and measure for your social media channels. As time goes on you might want to focus more on in depth metrics in regards to your audience, which is awesome because that means you are really beginning to understand and know your consumer. That my friend is one of the main reasons why companies are not only successful but why they make a large amount of profit from the product or services they provide.

If you are thinking or are already in the process of designing a social media strategy what have you learned so far and what are the challenges you are encountering? We would love to here from you so comment below!

 

 

Getting Awesome Followers on Twitter

Who is your target Market?

I think the first and most important question before you start following people is to clarify who you target market is. I usually know who my target market is before hand because I’ll have created a full social media strategy. (I highly advise it!) I read once from Brian Tracy that every minute of planning saves you 10 minutes in doing.

 Image

But for the sake of this article you can figure this out by asking yourself these questions:

  • Where does the client or consumer look for the info/product?
  • What are their goals?
  • What are the preferred industry publications or sites associated with the product or business?
  • What are the issues that consumer or clients are faced with?

When starting off I find the easiest way to answer these questions is to pretend that you are a consumer or client yourself. This process obviously includes a little research but it will totally pay off! Think about it. All if your posts are going to be targeted towards followers who actually want the service or products you’re offering. By doing this you will save yourself a lot of time and you’ll begin to see some actual interest from your followers.

Now that you are more clear on who your target market is your ready to start following people! Woot! 

Image

I took the info from under the section in my social media plan ‘What are the preferred industry publications or sites associated with the product or business?’ and input the info into the twitter search bar. I searched and followed all publications, sites and popular profiles that had a twitter page associated with the target market. If you’d like you can follow any related personal profiles as well but I will be discussing that in another article. This is just to get you started!

Next I typed in keywords used within my industry and the consumer’s industry in regards to the info/product and follow popular and interesting profiles generated from the results. 

 Examples:

My Businesses’ Industry

  • Social Media
  • Social Media News
  • Social Media Marketing
  • Online Marketing

My Consumer’s Industry

  • Entrepreneur
  • Small Businesses
  • Small Business Owner
  • Start Ups

 After doing this you should have a pretty targeted list of followers of businesses or leaders within your industry and your consumers industry. You may also want to follow twitter pages that host conferences or events within you consumers industry as well!

Helpful Tip: If you’re a small business it really helps to follow local twitter pages associated with your target market. When typing in keywords into the search bar you can put your city name as well in front of the keywords. i.e. New York City Social Media

Alright folks you’ve just conquered the basics!!!

Image

Target your followers and you’ll gain quality twitter followers!

If you know any other basic techniques to following people or businesses and gaining organic twitter followers comment below as we would like to hear them!

google social media blog, marketing social media, social media blog, social media strategy

Social Media Marketing Strategies : Started from the Bottom Now We’re Here

images (5)

What Sets Successful Businesses Apart from Other Competitors?

Most likely you’ve already seen some brands online gain a lot of traffic and influence through social media. You’ve also most likely come across some social media platforms that may not be as successful or just flat out lack engaging content.

You may wonder what separates successful campaigns from others and what are they doing differently to continually attract an engaging audience. The truth is a strong social media strategy is the basis for all successful social media campaigns.

The three elements for an unbeatable online campaign are: Planning, Development and Execution. Today as a three part series I’m going to write first about the basic planning stage and the process of constructing a solid social media plan. To do this you need to understand that a great strategic plan requires knowing who your audience is, what social media platform(s) they consistently interact on, budget and attention to detail.

Businesses that ignore this miss out on huge marketing opportunities through various marketing channels. The key to marketing is a call to action from clients and consumers. However, if they are not well prepared before the execution stage, (Not putting time into social media research and developing compelling content), than you can expect their results to mirror their efforts.

Developing an Unbeatable Social Media Strategy

Social media offers many ways to promote, advertise and educate individuals on your business. If done right you will be able to provide shareable content for users and have authentic engagement with your social media audience. In turn you will create a strong network where people will actively back and endorse your product.
strategy
A. Who is your Social Audience?

Before you go about writing your strategy you need to know who your target market is and where they are. There’s no sense in marketing to a demographic of females 18 – 25 on Instagram if your product is more geared towards males 30 – 45 on Facebook. You can have the best plan on the planet but if you don’t know who your demographic is then your efforts will fall short. You need to know the typical profile of a person who’s interested in the brand. Sometimes even geographic and psychographic info can play a role in determining your market. I usually start with the following questions…

  • Where does the client or consumer look for info?
  • What are they’re goals?
  • Which social networking sites do they use and are most popular?
  • What are the time and peak hours at which your audience is interacting?
  • What are the preferred industry publications or sites associated with the product or business? (This question is very important! I will discuss why later in the article)
  • What are the issues that consumers or clients are faced with?

When starting off I find the easiest way to answer these questions is to pretend that you are the consumer or client yourself. This process obviously involves some research so go ahead and roll up your sleeves : ) I do promise though after doing this you will have gained more clarity and a clearer goal of where to focus your efforts.

B.  Setting your Goals

After completing the first step you should have a better understanding on who your target market is. You should have an idea of what kind of goals you are going to set. Take the time to sit down and brainstorm some ideas of how you can make your social networks more interactive and engaging for your audience. Some of your ideas may include…

  • Decide which media platforms to use and prioritize on platforms that showcase the majority of your market
  • Boost brand awareness
  • Develop or strengthen social engagement
  • Increasing Facebook fans, Twitter, Instagram or Pinterest followers and Youtube viewers
  • Developing compelling content

  • (Remember when I said above that it is important to know what sites and publications your audience goes to? Well if you know this and study the sites and publications you will know what kind of content that interests them. This makes coming up with new ideas and writing content a whole lot easier.)

  • Sharing key messaging and strengthening presence
  • Making connections with other businesses and professionals
  • Creating or strengthen company blog
  • Boost more traffic to website
  • Generate and track leads on platforms
  • Increase your email subscriber list
  • Follow social media analytics and ROI (return on investment)

images (2)
Once you’re done writing you goals, prioritize them.

C. Producing Attractive & Shareable Content

Once you’re finished the task of prioritizing your goals it’s time to write some refreshing content. Keep in mind while writing your content that you always want to give something of value to the client or consumer. The types of content you’ll be writing for should include:

  • Create Facebook content & images for posts to increase fan engagement
  • Create Twitter content to drive traffic to website
  • Images for Instagram and Pinterest
  • Create videos for Youtube
  • Create content for blog posts
  • Harness LinkedIn and Google+ to establish brand and promote product within professional community
  • Create slideshows and infographics

D. Using Other Social Media strategies to Help Increase Your Reach

There are tons of different ways to increase your reach but you should definitely focus first on the list of goals you’ve made and prioritized. Focus on the ones that will give you the greatest ROI and social media presence online. When you have completed these goals we can look at what other businesses do to boost their social media reach.
images (4)

Increasing Your Social Media Reach

If you’d like to increase your social media reach you can include these ideas within your strategy:

  • Consider allocating a budget for social media advertising and social media tools i.e Facebook ads, Hootesuite
  • Follow the followers of other similar industry leaders on Twitter
  • Provide valuable content such as: e-book, white papers, slideshare presentation or webinar for liking, following or registering an email address
  • Implementing a promotion or contest on Facebook or Twitter which requires registration with email address
  • So you’ve done the hard part now it’s time to set up tracking all your social media platforms. You should know:
  • The size of your social media audience on all social media platforms.
  • Keep track of the leads generated from social media
  • Keep track of Facebook shares
  • Keep track retweets
  • Keep track of website and blog traffic
  • To increase brand awareness and presence implement an Instagram contests or promotion

E. Track, Measure and Enhance Your Social Media ROI

Listed above are the basic KPI’s that you should track and measure for your social media strategy. There are other metrics that you can look at which can help you improve your social media efforts. As you continue to develop your social media strategy it will become apparent as to which metrics you will want to pay more close attention too. As I said before, start with the goals that you’ve listed and soon you will soon begin to see your audience grow!images (3)